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Purpose Moves Us

Our purpose is to unite the world through sport to create a healthy planet, active communities and an equal playing field for all.

Equality

Equality isn't a game. But achieving it will be our greatest victory. Until we all win.

We believe in the power of sport to unite everyone and to inspire people to take action in their communities. We are committed to creating an inclusive culture at Nike and breaking down barriers for all athletes*.
Community

We believe in the power of sport to unite and inspire people to take action in their communities.

We work with grassroots organizations, partners and employees around the world to advance equality, level the playing field for all and make play and sport more approachable and accessible for kids. Because we know that active kids do better — in school, in their communities and in their future careers. And while all kids are made to play, not every kid gets the opportunity.
Manufacturing

Creating the best product while respecting people and the environment.

How we make our products is as important as what we make. We work with suppliers who share our commitment to respecting the environment and people.
Environment

Protecting the future of sport for all athletes*.

If there is no planet, there is no sport. This understanding drives our North Star for sustainability – a future where all athletes* have access to safe places to play and train, enjoy sport and realize their full potential.
Product

Designing for a better, more circular future.

We have a responsibility to ensure that all athletes* can train, live and thrive for generations to come. We develop sustainable products and innovate new materials because we’re dedicated to finding ways to solve today’s problems for a better tomorrow.
NIKE exists to progress sport. But in recent years, we also face a broader challenge: to protect sport itself.
John Donahoe, President and CEO of NIKE