Purpose Moves Us
Our purpose is to unite the world through sport to create a healthy planet, active communities and an equal playing field for all.
Equality isn't a game. But achieving it will be our greatest victory. Until we all win.
We believe in the power of sport to unite everyone and to inspire people to take action in their communities. We are committed to creating an inclusive culture at Nike and breaking down barriers for all athletes*.
Kids are made to play. Let's get them moving again.
Kids are made to play. Research shows that active kids do better in every possible way. But only 1 in 5 kids globally gets the physical activity they need — and girls are less active than boys. Together with our partners, we’re helping to change that and get all kids moving so they can reach their potential and lead healthier, happier lives.
Zero compromise for sustainable innovation.
We have a responsibility to ensure that all athletes* can train, live and thrive for generations to come. We develop sustainable products and innovate new materials because we’re dedicated to finding ways to solve today’s problems for a better tomorrow with zero compromises for sustainability, style and performance.
“NIKE exists to progress sport. But in recent years, we also face a broader challenge: to protect sport itself.”
John Donahoe, President and CEO of NIKE