As part of Nike’s efforts to ensure that all communities feel included and represented in all spaces, in 2019 Nike designers imagined a series of bicycles for the BIKETOWN bike share program in Portland, Ore., and at Nike World Headquarters, in Beaverton, Ore. Each design represents a community that aligns with one of Nike’s eight employee resource groups, called NikeUNITED.
Over the past year, the signature bright orange bikes of the BIKETOWN program were reimagined with wraps, representing some of the communities that make up the fabric of the city.
Inspired by rainbow colorway Pride-themed bike wraps from 2017, the BIKETOWN Culture Collection rolled out throughout the year, beginning with a Black History Month bike and followed by six more bikes in unique editions.
As designer Jason Cochran said: “Looking at the releases as a whole, [the BIKETOWN Culture Collection bikes] really shows the inclusivity and equality message that we here at Nike stand for.”