Guiding the Future of Design

Creating Products That Last Longer and Are Recyclable at End of Use

Both small studios and global corporations are asking similar questions about the future of our craft and our world. How can we inform a better future? And how can we create something that endures, from the first consumer to the last?

We understand that limited resources demand a transition to a circular economy, a world in which materials can be used and reused at their highest potential—and that’s why we created a Circular Design Guide. The guide encourages designers to question assumptions at every stage of the design process, from concept to execution. Nothing is off limits.

Click here to watch the full video with closed captions.

If we can change how we design, maybe we can change everything.
Noah, Nike Designer
We have an obligation to consider the complete design solution, inclusive of how we source it, make it, use it, return it and, ultimately, how we reimagine it.
John Hoke, Chief Design Officer Nike

We are committed to creating products that last longer, and are designed with the end in mind. We’ll continue to push boundaries by finding new ways to transform waste into something of value—because our future depends on it.