Nike Purpose: Innovating Sustainably

Innovating Sustainably

We have a responsibility to ensure that all athletes* can train, live and thrive for generations to come. We develop sustainable products and innovate new materials because we’re dedicated to finding ways to solve today’s problems for a better tomorrow with zero compromises for sustainability, style and performance. Nike's collaboration with Steven Harrington to create the Flyleather Earth Day Pack, made with at least 50% recycled leather fiber, is a testament to our zero compromise approach.

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Guiding the Future of Design

It’s a simple question with a complex answer: how can our product be recycled at the end of use? We understand that limited resources demand a transition to a circular economy, a world in which materials can be used and reused at their highest potential—and that’s why we created a Circular Design Guide.

Learn more about the Circular Design Guide

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Our Focus

We are always innovating. Not only what we make, but how we make it. Pushing the limits of our business is how we come up with new ways to solve today's problems. We’re focused on sustainable innovation across our value chain.

Materials Innovation

Sustainable Products

Product Creation Tools

Materials Innovation

Nike’s history of innovation came with some amazing feats of forward thinking. New innovation and methods are changing the world of sustainable performance.

Learn more about our approach

Flyleather Earth Day Pack: Inspiring Love for the Planet Every Day

Nike’s collaboration with Steven Harrington on the Flyleather Earth Day Pack, made with at least 50% recycled leather fiber, aims to inspire love for the planet on Earth Day and every day.

Learn more about Flyleather

Sustainability on the Pitch

Since 2010, all of Nike’s football kits have been made from recycled water bottles, helping us divert more than six billion plastic bottles from landfills.

Learn about the kits

Air Sole Innovation

There are few innovations more iconic to Nike than Air. It’s a technology we’ve continued to improve with better looks, better performance, and being better for the planet.

Learn about Nike Air

Our Approach to Sustainable Products

We obsess over what goes into our products so you can feel great putting them on. Taking a zero compromise approach, we look at how each material is grown, harvested, and processed.

Learn more about our zero compromise approach

Vapormax Random: Turning Trash into Treasure

The Vapormax Random started as a leftover—Flyknit yarn that we hadn’t found a use for. Nike designer Golnaz Armin started with this simple design challenge: Could we find a way to use this waste in a new shoe?

Learn about the Vapormax Random

Plant Color Collection

Inspired by the origins of natural dyes, three Nike designers began exploring the possibilities of plant-based pigments.

Learn more about the Plant Color Collection

Goals & Impact

We’ve set ambitious targets and measure our progress as we go.

Learn more about our progress in our FY18 Impact Report

Nike has been recognized as using the most recycled polyester in the industry for the sixth straight year by Textile Exchange’s 2018 Preferred Fiber & Materials Market Report.

6.4

Plastic bottles were transformed into recycled polyester footwear and apparel and diverted from landfills since 2010.

Nike-branded footwear and apparel contained some recycled materials.

Product Creation Tools

We use more than 16,000 materials in our products each year, and a single pair of shoes may contain up to 30 materials. We use product and materials scoring tools and indices that give our product creation teams the information they need to make better decisions about the materials they use and the processes they adopt.

Learn more