Inspiring Communities

From the start, community has been at the core of who we are and what we do. Leveraging the power of play and sport as a unifying force, we're committed to helping kids reach their greatest potential and creating more equal playing fields for all. Together with schools and grassroots, national and international organizations around the world, we’re investing in solutions to create positive, lasting change by removing barriers to play and sport for kids.

Our Focus

Getting Kids Moving
Girls Are Made to Play
Training More Coaches

Getting Kids Moving

We put kids at the center of our work. Together with our partners, we support insights-driven, locally relevant programming in key cities to address the unique challenges kids face to getting active. We also invest in programming that specifically helps remove barriers to play and sport for the least active kids (e.g., girls, kids in underserved areas, kids with different abilities, etc.). Learn more about Made to Play, our commitment to get kids moving through play and sport.
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Remember, we’re all Made to Play. Be that someone in a kid’s life and give them the opportunity to unleash their potential and realize their dreams.
Jorge Casimiro, Chief Social & Community Impact Officer, NIKE, Inc.

Goals & Impact

We’ve set ambitious targets and measure our progress as we go.
Kids got active with the help of Nike and its 90+ community partners around the world
Community coaches trained, with the help of partners, to create positive sport experiences for kids
Invested from FY15-FY19 to drive impact in our communities
Impact is a Team Sport

Creating lasting change doesn’t happen alone or overnight. We work with community partners on programming, engage our employees and make investments around the world to support our efforts.