Inspiring Communities

From the start, community has been at the core of who we are and what we do. Leveraging the power of sport as a unifying force, we're committed to helping kids reach their greatest potential and creating more equal playing fields for all. Together with schools and grassroots, national and international organizations around the world, we’re investing in solutions to create lasting change.

Making an Impact Across the Globe

We believe in the power of sport to move the world forward, starting with kids. Kids who are active are healthier, happier and more successful in school and in their future careers. So we’re working with community partners across the globe to help get kids moving. We’re also training more coaches—including Nike employees—so they’re better prepared to give kids positive experiences in sport and play. We do this because we know the impact a supportive coach can have on a kid, and it goes well beyond the playing field. Here’s a spotlight on how these efforts have come to life in Europe, the Middle East, and Africa.

Our Focus

Girls Move the World
Coaches Count
Leveling the Playing Field

Kids Are Made to Play

Kids aren’t made to sit still, they’re made to play. But today’s kids are the least active generation in history, with only 1 in 5 kids globally getting the physical activity they need. Together with our partners, we’re unlocking kids’ potential through the power of sport and play so they can lead healthier, happier, more successful lives.
Remember, we’re all Made to Play. Be that someone in a kid’s life and give them the opportunity to unleash their potential and realize their dreams.
Jorge Casimiro, Chief Social & Community Impact Officer, NIKE, Inc.

Goals & Impact

We’ve set ambitious targets and measure our progress as we go.
The number of kids NIKE helped to get moving through its Made to Play commitment.
Community coaches—who have been trained or are part of a program that Nike supports—since June 1, 2018 to help give kids positive experiences in sport and play.
invested in communities around the world by NIKE from FY14 to FY18.
Impact is a Team Sport

Creating lasting change and impact doesn’t happen alone. We engage community partners, our employees and schools around the world to make it a true team effort.