Our Black Community Commitment

Addressing systemic racism in America requires urgent action and sustained engagement — and NIKE, Inc. is committed to both. In 2020, Nike, Converse, Jordan Brand and Michael Jordan committed a combined $140 million over 10 years to invest in and support organizations focused on economic empowerment, education and social justice to address racial inequality for Black Americans. Our investments will go toward developing strategic national partnership, as well as supporting local community organizations, and we’ll engage our employees as partners throughout.


Creating lasting change doesn’t happen alone or overnight, and that’s why we’re partnering with world-class organizations that are dedicated to advancing this work.

NAACP Empowerment Programs, the charitable entity of the NAACP, focuses on training, edu-cation and advocacy at the national and local levels against a mission of ensuring the political, educational, social and economic equality of rights of all persons.

NAACP Legal Defense Fund, Inc. (LDF) employs litigation, advocacy and public education to ad-vance its mission to achieve racial justice, equality and an inclusive society.

Black Girls CODE educates and empowers girls of color, ages 7-17, to become innovators in the rapidly growing science, technology, engineering and math (STEM) fields.

Black Girl Ventures provides access to capital and support systems for Black and Brown women identifying business founders.

Goalsetter focuses on helping American families become financially healthy and empowered to achieve their goals.

Black Voters Matter supports policies that expand access to the ballot, including the restoration of voting rights to people who have been incarcerated and the development of a network of grassroots organizations that activate Black voters.

Win With Justice, a social action campaign led by WNBA player Maya Moore, brings a new vi-sion to our justice system that moves beyond simply a results-driven finish line and instead brings a broader lens to promoting safe and healthy communities.

The Formerly Incarcerated & Convicted People and Families Movement (FICPFM) supports formerly incarcerated individuals who are returning to society — to promote civic engagement, help them meet voter registration eligibility requirements and shift the dominant narrative on who convicted people and their loved ones are.

National Urban League (NUL) promotes economic empowerment through education and job training, housing and community development, workforce development, entrepreneurship, health, and quality of life programming to help African Americans and others in underserved communities achieve their highest true social parity, economic self-reliance, power, and civil rights.


Starting in 2021, the Black Community Commitment will also support a series of grants (totaling $2.75 million) to local organizations that are working to drive action and impact in partnership with the Black community in seven U.S. cities: Boston, Memphis, St. Louis, Portland, Chicago, Los Angeles and New York City.


Other Strategic Partnerships and Investments

Investing in more equal, inclusive and active communities isn’t just the right thing to do as a business — it’s also critical in our efforts to help realize a thriving future for our kids, communities and planet. That’s why we’ll continue to support established community partners, like the Jackie Robinson Foundation, PeacePlayers, the National Civil Rights Museum (Memphis, TN) and Self-Enhancement Inc. (Portland, OR).

As part of our Until We All Win community investment portfolio, we’ll also continue to provide grants to nonprofit organizations across the U.S. for their work in supporting Black communities. Intersectionality is a key consideration in all of these investments. Learn more here.