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Celebrating Pride and Community

At NIKE, Inc., we believe in the pursuit of equality for every athlete*, including (and especially) those who are diverse in sexual orientation, gender identity and gender expression. We know that Until We All Win, we won’t prevail. Together, we are stronger. That’s why, as part of our Pride Month celebration this year, we’re recommending $500,000 (through grants of $25,000 each, administered by the Charities Aid Foundation of America) to 20 organizations that are advocating for and advancing the LGBTQIA+ community.

 

We’re also launching Nike’s 2020 BeTrue Collection this month. The campaign, which celebrates the power of the team, features LGBTQIA+ Nike athletes and allies across the world of sport.

 

Each of this year’s grant recipients — organizations with a focus on advocacy in sports, creating safe spaces and elevating the history of the LGBTQIA+ community — is helping to create a more equal playing field for all, and we couldn’t be prouder to be on their teams:

 

  • Athlete Ally (NYC) seeks to end homophobia and transphobia in sport, helps create LGBTQIA+-inclusive athletic environments and works to mobilize athletes, teams and leagues to use their platform to champion equality.

 

  • Campus Pride unites student leaders, coaches and campus groups to create a safer college environment for all LGBTQIA+ students and athletes.

 

  • Center on Halsted (CHI) promotes the health and wellbeing of Chicago’s LGBTQIA+ community, by providing a wide array of programs and services in a safe, welcoming environment, to more than 1,000 individuals every single day.

 

 

  • The GenderCool Project (CHI) replaces misinformed opinions with positive, powerful experiences in a movement led by remarkable kids who identify as transgender and non-binary.

 

  • Gilbert Baker Foundation (San Francisco) protects and extends Gilbert Baker’s legacy as the creator of the LGBTQ Rainbow Flag, an activist and an artist.

 

  • The GLBT Historical Society Museum (San Fransisco) showcases the GLBT Historical Society’s archives, demonstrates the importance of queer history to the public and mounts exhibitions with an emphasis on diversity and social justice.

 

 

  • Hetrick-Martin Institute (NYC) creates a safe and accepting environment for LGBTQ+ youth (13- to 24-year-olds) and their families and provides basic needs, health, education and career services.

 

  • Latino Equality Alliance (LA) advocates for the equity, safety and wellness for the Latinx LGBTQ+ community, with a strong focus on family acceptance, equality and immigration reform.

 

 

  • LGBT SportSafe trains and educates coaches, athletic administrators and recreational sports staff on best practices and policies to help create an LGBTQ+-inclusive athletic community.

 

  • Los Angeles LGBT Center offers programs, services and global advocacy for LGBTQ+ individuals and families in LA and beyond.

 

  • North America Gay Amateur Athletic Alliance promotes opportunity and access to amateur sports competition, particularly softball, health and wellness, for all persons, regardless of age, sexual orientation or preference.

 

  • OUTMemphis (Memphis) provides health, wellness, cultural and community resources and activities for LGBTQ+ adults, youth and families in the Mid-South.

 

  • Portland Frontrunners (PDX) brings members of the LGBTQIA community and their friends and allies together for regular runs, walks and other club events in Portland, OR.

 

  • PrideCenter of St. Louis (St. Louis) hosts events throughout the year, including PrideFest, and gives members of the LGBTQ+ community in St. Louis a safe, resourceful space to gather.

 

  • Queer Art (NYC) helps cultivate a diverse and vibrant community through the support and amplification of LGBTQ+ art and artists across generations and disciplines.

 

  • The Rose City Softball Association (PDX) welcomes all adult slow-pitch softball players, regardless of sexual orientation or gender identity — and is Oregon’s largest LGBTQ+ sports organization.

 

  • You Can Play ensures equality, respect, inclusion and safety for all athletes, coaches and fans, regardless of sexual orientation and/or gender identity.

 

Through our Nike Community Impact Fund, we are also supporting two organizations in our backyard of Portland, OR, as they navigate the impact of COVID-19 — PRISM Health Clinic, an LGBTQ-focused clinic that is part of Cascade AIDS Project, and Outside In, an organization that provides support for homeless LGBTQ+ youth.

 

We honor every voice advocating for equality — those standing up to make a difference and BeTrue. Through these organizations’ hard work and dedication, the playing field is becoming more level every day. But there’s more work to be done, and we won’t stop Until We All Win.

 

 

Other ways Nike is supporting the LGBTQIA+ community

  • 100 percent: The score Nike has consistently received on the Human Rights Campaign’s (HRC) annual Corporate Equality Index for the past 18 years. We also signed the HRC business statement in support of transgender equality.
  • 20+: The number of organizations Nike supported in 2020 to advance the LGBTQIA+ community through grants administered by the Charities Aid Foundation of America
  • $2.2 million: The amount Nike has provided in financial and in-kind support to LGBTQIA+ causes since 2017
  • $1 million+: The amount Converse has contributed to longstanding local and global LGBTQIA+ community partners since 2015
  • $130 million: The amount Nike has invested in communities around the world over the last five years to help promote equality and level the playing field for all

 

About Nike’s BeTrue Collection

BeTrue started in 2012 as a grassroots effort led by Nike employees in the PRIDE Network seeking to build a community diverse in orientation, identity and expression focused on community initiatives to advance equality in sport.


The collection, which is created and managed by Nike designers in the LGBTQIA+ community and Nike’s PRIDE Network, releases each year in June to celebrate National Pride month and supports all individuals regardless of gender identity or who they love.