Skip Navigation

Training More Coaches

When it comes to getting kids excited about — and committed to — playing sports, a good coach can make all the difference. That’s why we’re working with our partners to help increase the quantity and quality of youth volunteer coaches across the globe, focusing on both the fun and fundamentals of sport and movement. We’ve already helped to train nearly 100,000 community coaches this year through Made to Play and partner programs.


We recently teamed up with the U.S. Olympic and Paralympic Committee (USOPC) and the Aspen Institute Project Play to launch a new, free online training tool called How to Coach Kids, which helps prepare individuals to provide all kids with better, more positive experiences in play and sport. To that point, it now features a course specifically on coaching girls.


We also engage our employees. The Nike Community Ambassador program gives Nike store employees around the world an opportunity to share their love of sport with the next generation. By volunteering as coaches in their local communities, the 5,400+ employees currently serving as Nike Community Ambassadors aren’t just getting kids playing and moving today, they’re also inspiring them to reach their full potential later in life.